What is MCP (Model Context Protocol)?

MCP — the Model Context Protocol — is an open standard for connecting AI assistants (like Claude) to external tools, data, and services through a common interface. Think of it as a universal adapter between an AI model and the apps you use.

The problem it solves

Without a standard, every AI-to-tool integration is bespoke. MCP defines a shared way for a model to discover what a tool can do and to call it — so one protocol covers many tools, and one tool can serve many AI clients.

How it works, briefly

A tool exposes an MCP server describing its available actions. An AI client (such as Claude) connects to that server, sees the actions, and can invoke them on your behalf — with authentication so it only touches what you’ve allowed.

MCP and Seendeck

Seendeck runs an MCP server, so Claude can publish a deck, create a share link, and read engagement stats back without leaving the chat. If you build presentations with Claude, that’s a tight loop — see connecting Claude to your sales tools with MCP.